A tool loan managers that simplifies car loan applications — from calculations to approvals and disbursements. It offers intuitive filtering, tailored loan programs, and transparent details, including insurance and extras.

The challenge

To streamline the process for loan managers. Collaborating with business analysts, I reduced required fields by 30%. I redesigned the interface, added personality with emojis, and rewrote texts based on The Elements of Style principles.

The results

The optimised interface boosted the Take Rate by 7%. Loans taken increased from 96 to 105 out of every 250 users. Aggressive support queries dropped by 35%, and total queries decreased by 11%. The product enabled 925,000 car purchases and set a new industry standard. Its design was so effective that competitors began copying it.

Main screen with a list of loans and status-based filtering:

A loan calculator for estimating monthly payments and presenting tailored loan offers:

Form for entering general information about the applicant, including contact details and dealership:

Screen displaying the approved loan details, additional products, an option to change terms, and a touch of personality with an emoji 🥰: